Mark Gusew Monday Jan 13, 2020
Yes, they are great talents and highly respected movie producers and directors sure - but as the guys actually creating the movies that we like to watch, I’d argue that they know what great home cinema should be like. What you may not be aware of is that all three of them choose to use Barco projection in their own homes!
Barco was founded in 1934 in Belgium and have since become a world leader in visualization and information sharing, including projection used in comercial cinemas and elsewhere. It is highly likely that you have already experienced Barco products without even realising it.
Barco manufactures a ton of specialist equipment, used all over the world in ways that you can’t even imagine. From video walls for large stadium displays, to medical diagnostic imaging, avionics, 3D and virtual reality, traffic control, training and simulation, to managing video feeds for the Brownlow’s, sporting events and live television.
Barco is considered by many as the preeminent manufacturer of digital cinema projectors, the kind that you watch when you visit a commercial cinema. In Australia, Barco is used by Village and other cinemas. These monster industrial grade units are made to operate all day long, year after year in harsh conditions and have very little down time.
The Barco models that have been designed for home theatre, come under the Barco Residential brand name. These units utilise slightly different software, lenses and calibration suitable for smaller residential enviroments, where content intergration from HDMI sources are more important.
To say that Barco is a specialist manufacturer and has a deep understanding of the technology they utilise is an understatement. These guys really know what they are doing!
The point here is that a company that supplies over 40% of the total world market for cinema projectors must know a thing or two about making a quality projector for the home.
We like to think of Barco as a top-down company. They have the know-how to create commercial (and residential projectors) that cost over a quarter of a million dollars each, but manage to distil the same attention to detail and quality into a smaller, home-friendly projector at a reasonable price that is still outstanding value.
Barco's products are at a high standard, whether for the home or commercial world. They're robust, with a full metal chassis, which means the projectors are large and heavy. They are also modular for ease of repair and support. Barco certainly isn’t a brand for everyone. They are not for the faint hearted or those who expect their projector to be almost invisible, innocuous or petite, or to come in a range of colors.
Barco projectors are predominantly installed into bulkheads and behind walls or panels - having the installation professionally designed and managed is the key. The unit can be hidden away to operate invisibly, silently and discretely.
Getting back to the three movie producers mentioned at the start of this post...these guys are the professionals that create awesome movies for us all. I've heard that they are perfectionists - fussy some may say - and that they agonise over their craft to get it absolutely right. These are the qualities that separate the guys at the top of their industry. If their projector of personal choice is Barco, then that speaks volumes of the trust that they have in a brand that is also available for you and me to enjoy.
Barco represents the highest levels of image quality, innovation and craftsmanship available in the world today. Barco Residential products are custom-designed and built in Barco’s European Design Centres in Belgium and Norway.
Together with an exclusive network of partners, including BMC Audio Visual, they deliver tailor-made solutions to discerning clients all over Australia. Now you can experience Barco for yourself in Melbourne and see what all the fuss is about.
Experience Barco for yourself! Contact us now to arrange an appointment.